Tony Smith
CEO & Head of Sales / Founder
Tony has a 20-year background as a General Manager in the promotion and sales of fast-moving consumables in the textile, technology and Nutraceutical industry. He has an extensive network of contacts, particularly in the United States, Asia and the Mena region. Tony is passionate about ensuring that the company products are leading edge.
Vaughn Juares
CLA & General Counsel / Founder
Vaughn holds and advanced degree in Legal Studies with a deep background in legal affairs. He was hands-on developing of successful lines of nutrition and health products that earned massive North American distribution across tens of thousands of retail locations through big box retailers, grocery stores, and specialty stores.
Raf Saddique
CMO & Business Development
Mr. Saddique is a seasoned professional with over 20 years of experience in marketing and corporate management. Raf brings unparalleled expertise to the realms of wholesale and online retail sales. Raf has successfully steered organizations through challenging economic climates by implementing effective cost-saving measures without compromising quality or efficiency.
Dr. Greg Parsons
Wellness Industry Advisor
Dr. Parsons is a commercial leader with over 20 years of experience in medical and nutraceutical development and sales. Greg advises on business strategies of the company, including planning, development and execution of the organization’s e-commerce initiatives and wellness industry positioning, to facilitate business growth.
Joshua Shirk
Go to Market Strategist
Joshua Shirk is an established entrepreneur who has owned and created multiple CPG companies in the nutritional & wellness space. Mr. Shirk’s strengths are building online sales-driven distribution and retail point of sales through massive footprints in “big box” (Target, Walmart), drug (CVS, Walgreens, et ), grocery (Safeway, Albertsons, etc.) and convenience stores.
Elizabeth Garland, RN
Chief Health Advisor
Ms. Garland is a recently retired registered nurse with over four decades of experience providing personal care and health delivery plans for patients and educational organizations. Liz was the health services director within the MNSCU System. Ms. Garland served as the regional assistant director of patient services for a leading national health provider prior to her MNSCU tenure